So, what is important to think of when you start thinking about setting up an event (campaign)?
Here is a decent checklist for you!
Prepare
( ) Find your target audience and learn about their motivators/needs/dislikes
( ) Use and Think over the incentives for selling tickets. “What drives people?”
( ) Do a competition scan (Don’t reinvent the wheel and find the Do’s and Don’ts of others)
( ) Match your information to your audience and differentiate it from your competition
( ) Set Goals (Attendees, Turnover, Profit, Sales per period etcetera)
( ) Figure out potential pitfalls (Better safe than Sorry)
( ) Make a Strategy (What, When, Where, How)
( ) Make a Planning (Don’t let time surprise you!)
Act Smart
( ) Start with the above preparations! ;-)
( ) Make your (event) message as clear as possible
( ) Use your own network/employees for boosting event marketing/sales (Word of Mouth is powerful and trustworthy)
( ) Use creativity to boost ticket sales (Run a competition, Early-Bird advantages, Turn your tickets into a gift, use Social Media)
( ) Monitor your Goals and Publicity (Nothing goes as planned... )
This is where Planspot comes in,
( ) Find and Use the right Publicity Channels (Social Media, Press, Media etcetera)
( ) Use the right tools (Social Media Tools, Media Tools etc)
( ) Keep your eyes on the ball (you are dealing with attendees, which are people, and people are a great feedback source for your event (campaign))
Think it over
( ) Evaluate what went wrong/good (useful information for other event campaigns)
( ) Ask your attendees what they thought of it!
( ) Think about After Sales (Happy attendees are potential future customers)
If you think something is missing, share it on our forum and we will add it.